Advocacy for behavioral change


YAWEG will consider communication as an essential component for HIV programmes. This will include behaviour change communication using mass media, as well as behaviour change using community outreach, YAWEG will determine the messages, format and communication channels that are appropriate and most likely to be effective for reaching individuals within a proposed target population.
Building from its communication for behaviour change, YAWEG will use a myriad of tools and strategies to support community-based organisations and community based volunteers to initiate community led mobilisation programmes.

These interventions will include door- to-door campaigns, community dialogues, participation of community-based volunteers and engagement of existing community structures and opinion leaders to promote community empowerment and enhance a sense of ownership and accountability.